I was very pleased last night that autoTRADER.ca, one of the Trader Corporation brands for which I run Consumer Marketing, picked up two awards at the CASSIE’s in conjunction with our agency partners, DDB Canada. It’s a great feeling when a great campaign is recognized in this way.

We were especially honored to walk away with the Grand Prix (as well as Gold in the ‘Off to a good start’ category) because of the strength of the work on show. Koodoo’s luchadore, Budweiser’s ‘Fan Brew’, and also some campaigns which as a newcomer to Canada, I wasn’t aware of before the night, are all fantastic campaigns. Every client and agency present had a lot to be proud of. The strength and standard of marketing in Canada has really impressed me.

The lead creative in our 2012 campaign ____________________________________________Yours truly with the two awards

Tags: advertising effectiveness, auto trader canada, awards, CASSIEs, ian macdonald

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